Our Story

In today’s day and age of health conscious food trends and the importance given to organically grown produce, we at Jivika Naturals strive to ensure that such organic, wholesome and nutritional products are made available to you.


Jivika Naturals was founded in 2016, based in Hyderabad, and is run by a team of passionate individuals whose purpose is to promote good health and happiness. Jivika means the “source of life” and the Anahata Chakra in our logo means “heart”, which is the most important element as it is pure, clean and stainless - just what we strive to achieve in our pure and natural products. At the heart of our business lies our desire to make the world a happier and healthier place! Right from the sourcing of ingredients to the sale of products, we ensure that everything we do contributes to the welfare of society.

We Specialise

We specialise in producing and promoting natural, wholesome and healthy food products which are free from harmful toxins, fertilisers and chemicals. All our products are sourced and made in India and we even strive for the betterment of the local communities and tribes involved in the procurement and manufacture of the products. For example, the cowherds (gwalas) are a community that overlook the milk production in various parts of the country. At Jivika we ensure that the gwalas are given the recognition and support they deserve. For every 500ml jar of Ghee sold ₹4 goes towards the welfare of cows, cowherds and their families. Similarly for every 1L jar of Ghee sold, ₹8 is donated.


The methods of production are very simple and basic, from the rural parts of India. The procedures are old and tested with time, in relation with the Ayurveda. The Vedic procedures of extracting food products are considered the purest form. Bearing this in mind we strive to keep our methods close to the Vedic procedures.


We also believe that eating healthy is the best medicine you can have and the kitchen can be your pharmacy. In order to promote a healthy living we ensure all our products are toxin free and can be used to cure common ailments.

Spreading Health And Happiness

Every interaction we have, every action we take and every product we make is based on the principle of PURITY.


The first step in our mission is to aid and reward local communities and farmers for their hard work in producing natural, chemical free crops and raising cows in a humane, non-violent manner. Jivika Naturals has strong ties to local farmers who cultivate large swaths of land in several areas of India. We also make donations to help in the upliftment of such communities, including donations to the Gwala Community from our income on each bottle of Ghee sold!


Healthy food equals healthy people. That is why we use ancient Vedic and traditional processes to turn natural, pesticide and fertilizer free raw materials into wholesome, pure and nutritious food products!
With each purchase that you make, you are not only making yourself healthier, you are also contributing to the wellbeing and happiness of local communities and the land that sustains them.

About Our Founder

Mr. Rahul Patel

In 2016, in the city of Hyderabad - Rahul Patel’s passion for making people healthier and happier culminated in the founding of Jivika Naturals!


Being a Gujarati settled in Hyderabad, Rahul has always wanted to do something to help his native state. One of the causes that is nearest to his heart is the upliftment of an oft neglected nomadic group - the Gwala Community near the Baroda Region of Gujarat. These Gwalas are famous for their unique cow breed - Gir Cows, which produce superior milk with several health benefits.


While the community is a major player in the Indian milk production industry, it is often ignored and faces a lack of support and recognition for its essential role in the food industry.


Rahul thought of a way to indulge his passion as well as help the community, which marked the beginning of the Jivika Naturals journey. As a result of his efforts, what was initially an agreement with a few hundred farmers to source their milk for A2 Desi Cow Ghee production is now a large set up with ties to several tribal communities, offering them a steady source of income and support.


As a part of his ongoing Jivika Cow Foundation programme, a portion of our earnings are donated towards the welfare of cows, cowherds and the families of the Gwala Community.


Join us on our mission to create a happier, healthier India!” - Rahul Patel